Regional review:

Asia Pacific (APAC)

Revenue

€

938

Revenue growth

1.6

constant currency¹

504

aseptic carton filling machines in field

Key growth drivers

Liquid dairy growth and affordable nutrition
Demand for value added, differentiated and sustainable packaging
Strong customer base to grow across segments and substrates

“SIG offers comprehensive solutions that enable customers to explore new market segments. With our agile and flexible filling system, we offer customers unmatched volume and format flexibility, enabling them to meet the rapidly changing demands of consumers.”

Angela Lu

President & General Manager Asia Pacific at SIG

A woman holding a drink packaged in the SIG packaging, looking at her phone (photo)

Summary of 2024

The region reported revenue growth of 1.6% for the year at constant currency¹.

Despite a challenging economic environment in China due to soft consumer spending, SIG successfully increased its share of the carton market by adapting packaging sizes to meet affordable price points for consumers. This was particularly notable in the plain white milk category, where we introduced 125ml and 200ml packaging formats. Additionally, we collaborated with our customers to launch flavoured milk products for on-the-go consumption which was well received by consumers.

In the more premium end of the market, SIG rolled out its alu-free packaging with positive customer feedback.

Growth in Thailand, Vietnam, Indonesia, and Malaysia was driven by the ramp up of filler placements leading to share gains across all countries. Growth in the region was also supported by innovative product launches. The SIG DrinksPlus technology, which enables the packaging of larger ingredients such as coconut jelly cubes and aloe vera, has driven growth in the healthy snacking category.

In Thailand our new carton format, SIG Dome Mini, is gaining traction with customers, thanks to its premium on-shelf appearance and ability to stand out.

In terms of bag-in-box, our recycle ready bag-in-box offering is expanding, especially in Australia and New Zealand. This development is in line with the Australian 2025 National Packaging Targets which aim to further advance sustainable packaging practices. Besides recyclability, our bag-in-box packaging offers lower overall plastic use.

Case studies

Condensed Milk in Spouted Pouch

Asian customer widens range of condensed milk focusing on convenience and affordability

Evolving consumer preference requires a variety of pack types, sizes and pricing to cater to different consumer segments.
Sweetened condensed milk is commonly used in Southeast Asia to mix with beverages such as tea and coffee, or even as a spread.

Case study: Condensed Milk in Spouted Pouch (photo)

The image features a tall glass filled with a brown beverage, which is likely iced coffee. The glass is sitting on a table, possibly in a restaurant setting.

Beverages with multi-sensorial excitement

Brands leverage on Drinksplus to win consumers

Driven by the bubble-tea trend in SEA, SIG customers can now bring a similar experience to the consumer in the Ready-To-Drink segment through SIG’s drinksplus technology.
Brands are using particulates for child and adult beverages, while balancing nutrition with an indulgent multi-sensorial experience

Case study: Coconut jelly cubes for kids (photo). The image features a young boy smiling and sitting next to several jelly cubes. The boy is positioned on the left side of the image, and the jelly cubes are in the background, occupying most of the image's width.

1 Constant currency and constant resin growth of 1.7%.