Regional review:

Asia Pacific (APAC)

1 Constant currency and constant resin growth of (1.7%).

Key growth drivers

• Customer new product launches leveraging SIG’s unique pack size flexibility.

• Growth of functional nutrition in innovative packaging.

• Drinkable desserts/snacking continue to expand in the region.

Despite the soft market environment in Asia, SIG outperformed the market by partnering with customers on innovation and leveraging volume and format flexibility to capture new consumer channels and demands. This also enabled strong filling project pipeline across APAC markets.

Angela Lu

President & General Manager Asia Pacific at SIG

Summary of 2025

The region reported a revenue decline of (1.7%) for the year at constant currency.¹

China’s FMCG retail market continues to experience a structural shift, with increasingly fragmented consumption occasions. Against this backdrop, the flexibility of size options across SIG’s portfolio enabled customers to respond with agility, launching new products adapted to evolving market dynamics.

Amid ongoing pressure in core categories, SIG partnered with dairy customers to introduce differentiated products using innovative packaging formats, addressing rising consumer expectations for value and supporting renewed purchasing interest. SIG also entered high-growth segments, including 100% NFC (not from concentrate juice) juice and particulates-containing drinkable desserts, positioning the business for further category expansion.

Beyond China, dairy and other beverage categories experienced muted growth as consumers moderated spending. Despite this environment, SIG continued to grow through the deployment of new filling machines. Health and wellness remained a key growth driver, with increasing launches of protein drinks and other functional beverages, particularly in South Korea and Japan, and with growing traction in Southeast Asia.

Demand for multi-sensorial experiences and healthy snacking continued to support growth of SIG Drinksplus in Vietnam, as liquid dairy players capitalized on the jelly drinks trend among children and teenagers.

As sustainability gained importance across the region, Seoul Dairy Cooperative in South Korea introduced its first aluminum-layer-free aseptic carton, SIG Terra Alu-free + Full barrier, the first aseptic carton recognized as recyclable under Korean regulations.

1 Constant currency and constant resin growth of (1.7%).

Agile adapt to channel dynamics reshaping

Mengniu launched a customized pack size – 211ml for JingDong and Adopt a cow exclusively on e-commerce and quickly launched a Chinese New Year version – 125ml with SIG sharing-cylinder printing.

Differentiated package for new innovative product launch

Yili Satine “Fresh” milk is launched in the SIG DomeMini, which gives the plain milk a fresh taste, even at ambient temperatures.

Customers riding the high-protein trend with SIG packaging

Daesang launched its campaign to promote the Nucare range that caters to the entire family, offering nutrition from kids to seniors. The Nucare All Protein series is available in the SIG SmileSmall 245ml carton.

Lactasoy launched ‘Benefitt’, the first high-protein UHT milk in Thailand! This achievement is a major milestone for our customer, and a powerful validation of the expertise and capabilities housed within our SIG product test filling center in Suzhou since the early stages of product development that transforms an ambitious idea into a market reality.

Brands leveraging SIG Drinksplus to expand into fast growing categories

Yili’s new “Chew series” with SIG Drinksplus helped the brand get involved in the growing beverage trend. Xiduoduo Grass jelly herbal drink chose SIG SmileSmall with Drinksplus.

Driven by its strong success in Vietnam, NuVi Jelly Milk continues to scale its growth by innovating within the kids’ dairy category – introducing new flavors that combine fun and nutrition, reinforcing its long-term vision of becoming a trusted daily choice for children, available in SIG XSlimBloc carton.

Riding on the success of its previous snack drink launch, Vietnamese brand TH continues to innovate by introducing new juicy milk products with nata de coco to add more choices to Mistori’s portfolio. The new products are available in SIG MiniBloc 200ml carton.