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Our strategy

SIG is working in partnership with its customers to bring food products to consumers around the world in a safe, sustainable and affordable way. That’s our role for people and society, that’s our purpose as a company. We want to fulfill our role for ever more people, following our dream to see every consumer in the world with an SIG packed product in their hand and a smile on their face, every single day.

Our Corporate Compass

For better, our dream and our purpose are at the heart of our Corporate Compass – a strategy made for growth. Founded on three clear principles, our compass guides the choices we make every day. The choices for our people, who always strive for better. For our customers, who can expect packaging solutions for better, every time. For more growth to come closer to our dream and to create sustainable value for our stakeholders. For creating food packaging that makes the world a better place.

  • Our

    Every consumer in the world with an SIG packed product in their hand and a smile on their face, every single day.

  • Our

    Working in partnership with our customers to bring food products to consumers around the world in a safe, sustainable and affordable way.

  • Our

    Shape the future.
    Think customer.
    Take ownership.


Our strategic priorities

  • Grow our core business by increasing market share in established markets and categories.

  • Win new customers by bringing choice, differentiation and added value through our unique packaging systems in chilled and aseptic carton, bag-in-box and spouted pouch.

  • Enter new and emerging categories with our innovative and sustainable packaging solutions.

  • Leverage the environmental benefits of the beverage carton, bag-in-box and spouted pouch and SIG’s innovative edge in sustainability.

Our progress

Revenue at constant currency:
  • Like-for-like.

Our achievements

  • Our global aseptic carton share has increased as we have won new customers and increased our share of wallet with existing customers.

  • In India, we won 22 new filling machine contracts during the year, securing our presence with the leading dairy and NCSD players. In Europe, our plant-based category continued to expand with 60 new SKUs launched during the year.

  • We placed 91 aseptic carton filling machines during the year, an exceptionally high number which will drive mid-term market share gains.

  • In North America, bag-in-box achieved strong market share gains.


Our strategic priorities

  • Create total customer satisfaction and increase our Net Promoter Score (NPS) at all touchpoints.

  • Continuously improve customer experience through operational excellence by rigorously executing the SIG Excellence System (SES).

  • Continuously gain market share by consistently applying our Solution-Selling approach to create added value for customers.

  • Position SIG as the industry’s innovation and sustainability leader and win business from new and existing customers with our innovation portfolio.

Our progress

Net Promoter Score (NPS) – Delta to competition1
  • SIG NPS minus NPS of next best alternative at a customer; NPS value ranges from –100 to +100.

Our achievements

  • Around 80% of our aseptic carton volumes are processed on filling machines that are connected, allowing us to collect data on the performance of the filling machine, the number of packs produced and also the asset condition. This enables preventative and condition-based maintenance, and improves the productivity of our filling machines at customers' sites.

  • Until recently, technical challenges have meant that almost all spouted pouch launches in the industry have consisted of multi-layer polymer materials, impeding recycling. Mono-materials are key to enabling recycling. In 2022, we began trialling our mono-material pouches with two large customers in Europe.

  • Our PAC.TRUST solution provides customers with complete visibility of the production process, from arrival of raw materials to delivery of the finished product at the point of sale. Full product traceability within minutes increases customer efficiency and offers added security for retailers and consumers.

  • The roll-out of our on-the-go formats in Europe has enabled the region to reach more customers and consumption occasions, as the focus in Europe has traditionally been on the one litre at-home market. Conversely, in South-East Asia, nine of the filling machine contracts won during the year were for one-litre formats, providing further traction in a market which has traditionally focused on on-the-go consumption.


Our strategic priorities

  • Diversity, equity and inclusion
    Creating an inclusive culture which engages our people. Building a diverse workforce to support our customers in diverse markets and foster innovation by bringing different perspectives to our business.

  • Employee satisfaction
    Listening and responding to our people, recognising the work they do and rewarding performance. This helps us to sustain high levels of job satisfaction, motivation and engagement.

  • Fair labour practices
    Upholding labour rights and providing fair working conditions is a fundamental responsibility as an employer and part of our commitment to respecting human rights.

  • Talent development
    Investing in employees to help them achieve their goals and build their careers. Creating a workforce that meets the needs of our business now and in the future.

Our progress

Percentage of women in leadership positions

Our achievements

  • Women now represent a third of our Group Executive Board. Female representation at leadership level is at 23% in 2022, up from 20% in 2021, and we remain on track to achieve our target to increase women in leadership positions to 30% by 2025.

  • We already integrated Scholle IPN and Evergreen Asia into our emerging market teams.

  • Coaching and mentoring continue to have a high take-up in the organisation with 58 mentors and 54 mentees actively participating in 2022. Other programmes offered included Transformational Leadership, Operations Leadership and new leader programmes as well as on-demand training through Bookboon e-library.

  • In our biennial employee survey, we significantly outperformed industry benchmarks on corporate responsibility, equal opportunities and inclusion, learning and development (particularly career advancement opportunities), fairness of pay and retention. We achieved Great Place to Work™ certification in South America for the second time and in North America for the first time (for both Mexico and the USA).


Our strategic priorities

  • Forest+
    Create more thriving forest than it takes to make our products.

  • Climate+
    Continue to reduce our carbon footprint until we capture more carbon from the atmosphere than we emit.

  • Resource+
    Increase use of renewable materials and help turn more used cartons into resource.

  • Food+
    Strive to provide access to safe and affordable nutrition to more people than we ever have before.

Our progress

Total Scope 1 and 2 greenhouse gas emissions for our aseptic carton production
(thousand tonnes CO2 equivalent)

Our achievements

  • SXI Switzerland Sustainability 25® Index – We maintained our position among the top 25 most sustainable companies listed on SIX Swiss Exchange based on a third-party assessment.

  • FTSE4Good – SIG Group AG is now a constituent of the FTSE4Good index series, which is designed to measure the performance of companies demonstrating strong Environmental, Social and Governance (ESG) practices.

  • Ecovadis Platinum – Our 2022 Platinum rating from EcoVadis again puts SIG in the top 1% of businesses participating in its latest sustainability assessment.

  • We have cut our value chain carbon footprint by 20% in Scope 1, 2 and 3 greenhouse gas emissions per litre packed for our aseptic carton business since 2016. We have set a new target for a 52% reduction by 2030 (from 2020) for SIG Group (including aseptic and chilled carton, bag-in-box and spouted pouch).

  • Renewable, fibre-based packaging solutions – 100% liquid packaging board for our aseptic cartons purchased with FSC™ certification, and our major new partnership with WWF Switzerland is driving progress on our Forest+ ambitions.

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